DDC Enterprise has added 90 Bitcoin to its treasury during a sharp market pullback, lifting its total holdings to 2,804 BTC and placing it 28th among publicly listed corporate holders of the cryptocurrency.
The Hong Kong-based food group, which owns brands including DayDayCook, Nona Lim, and Yai’s Thai, disclosed an average purchase price of $78,736 per Bitcoin and reported a year-to-date yield of 48.3% on its bitcoin position. The company holds 0.058945 BTC per 1,000 shares.
Shares of DDC closed at $1.18 on Wednesday, down 7.1% for the session, according to market data. Benchmark analysts in April reiterated a “Buy” rating and a $3 price target, citing expectations for continued expansion of the firm’s digital asset portfolio alongside its consumer business.
Bitcoin trades near four-month low amid sustained selling
The latest purchase came as Bitcoin traded below $63,000 on Thursday, down 6.7% over the past 24 hours and more than 40% lower than the same time a year earlier. The drop extended a downward trend that has defined much of this year’s trading.
Broader crypto markets have been under pressure from several sources. Spot Bitcoin ETFs have logged their third straight week of outflows, with net withdrawals for 13 consecutive trading days totaling about $3.96 billion over the past two weeks. Those redemptions represent direct selling pressure from institutional vehicles.
At the same time, more than $1.8 billion in leveraged bullish positions across the crypto market were liquidated in a single 24-hour stretch, underlining the scale of the unwind. Long-term Bitcoin holders were also reported to have sold roughly $2.4 billion worth of BTC between May and early June.
Capital has been rotating away from digital assets into high-momentum areas such as artificial intelligence-related names, further weighing on prices. Bitcoin recently touched a four-month low near $61,500 before staging a modest rebound.
DDC pursues dual strategy: food operations and digital asset treasury
DDC Enterprise has been steadily building its bitcoin reserves while continuing to focus on its core packaged food and retail operations across Asia and North America. The firm has publicly set a target of holding 5,000 BTC by the end of 2026, implying further sizeable purchases if market or funding conditions allow.
Earlier this year, DDC announced a $124 million equity raise aimed at accelerating its digital asset acquisition strategy. Benchmark’s April coverage described the company’s model as using a stable and increasingly efficient Asian consumer food business to fund a rapidly growing bitcoin treasury.
Analysts have framed this as a differentiated approach in a market where many corporate balance sheets are reducing exposure or remaining on the sidelines. DDC’s consistent purchases have more than doubled its bitcoin holdings since mid-January 2026, according to company disclosures.
Contrarian stance amid ETF outflows and profit taking
The timing of DDC’s latest 90 BTC purchase highlights a deliberate contrarian stance. While spot ETFs and long-term holders have been net sellers, and leveraged positions have been forced out, the company is adding to its position into weakness rather than following prevailing sentiment.
For traders, the move underscores a split between corporate strategies and broader market behavior. On one side, institutional products and many long-term holders are reducing exposure as macro conditions, risk appetite, and sector rotation pressure digital assets. On the other, DDC is using fresh equity capital to acquire more Bitcoin at lower prices, aligning with its stated long-term accumulation goal.
In doing so, the firm is testing whether a consumer-focused business can sustainably support an expanding digital asset treasury during periods when institutional demand softens and speculative capital exits the crypto market.
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