Webull Securities Australia has expanded its Webull Connect platform for financial advisers with an AI assistant, bulk client transfers, portfolio trading tools and an integration with Iress Xplan, positioning the service around the growing administrative burden facing a shrinking adviser workforce.
The update, announced in Sydney by Webull Corporation's Australian unit, adds automation and trading functions aimed at advisers managing multiple client portfolios across Australian and international markets. Webull said Connect AI will initially handle routine operational queries and assist with report workflows, while portfolio insights and client-position exposure summaries are scheduled for release in early November.
The release follows Webull Connect's February launch in Australia and responds to feedback from advisers about time constraints, according to Michael Talevski, chief executive officer of Webull Securities Australia. Adviser platforms held more than A$1.22 trillion in funds under advice as of March 2026, Webull said, while the number of licensed advisers fell from roughly 26,500 at the beginning of 2019 to 15,413 at the end of June 2026.
That combination gives platform providers a clear commercial opening: advisers who remain in the market are increasingly expected to service larger books of business, complete more compliance and administrative work, and maintain timely client communication. Webull's additions are designed to bring several of those tasks into a single platform rather than requiring advisers to move between onboarding, portfolio-management and execution systems.
Ai tool targets routine adviser workloads
Connect AI is the most visible addition to the platform, though its initial scope appears focused on operational support rather than investment decision-making. Webull said the tool will answer routine questions and help users work through reporting tasks, with each user able to submit up to 5,000 queries a month without charge.
The planned exposure summaries could be more immediately useful in daily advice workflows. Advisers often need a clear view of a client's holdings across accounts, sectors and markets before preparing reviews or responding to market movements. A tool that produces those summaries inside the portfolio platform could reduce the manual work involved in assembling information from separate systems.
Webull has not said that Connect AI will provide personal financial advice or make autonomous trading decisions. Its described role places it closer to a workflow assistant, where the value depends on whether its outputs are accurate, easy to check and compatible with advisers' existing compliance processes.
Bulk transfers and Xplan connection widen the platform's role
Webull also introduced a bulk onboarding and transfer feature developed with LAB Group. The function covers client registration, digital onboarding and portfolio migration, including Holder Identification Number, or HIN, transfers for multiple clients through one dashboard.
HIN transfers are a practical point of friction in the Australian market because the identifier links an individual's CHESS-sponsored holdings to their brokerage arrangement. Giving advice practices a way to manage transfers for multiple clients could make the platform more useful during a dealer-group migration, a change of broker, or the onboarding of a large client cohort.
The new Iress Xplan integration extends that strategy beyond execution. Xplan is widely used by Australian advice firms for client records, workflows and practice management. Connecting portfolio data with Xplan could reduce duplicate entry and make it easier for advisers to move between investment activity and their established client-management processes.
The usefulness of that integration will depend on the depth of data exchange and the workflow steps it supports. Even so, the connection addresses a common obstacle for newer adviser platforms: firms are less likely to replace familiar systems simply to gain a trading interface.
Trading tools serve advisers managing model portfolios
Webull Connect's bulk trading function allows advisers to build diversified portfolios and submit orders across multiple client accounts from one entry point. Orders can be executed individually or combined for central execution, with average-price allocations displayed when trades are executed together.
That structure is designed for advisers using model portfolios or making broad allocation changes across a group of clients. Rather than entering the same trade account by account, an adviser can coordinate execution while retaining account-level allocations. It could also reduce operational errors when markets move quickly, although advisers would remain responsible for ensuring each trade is suitable for the relevant client.
The company has also added functions from its Webull Trade Terminal, including multi-window layouts, real-time charting, market-depth data and hotkey order routing. Those tools place more execution controls inside the adviser offering, particularly for practices that want to monitor markets and place orders without relying on a separate trading workstation.
A new Webull Connect mobile application gives advised clients access to portfolio values, order status and market information. The app adds a client-facing layer to a platform that initially focused on adviser operations, though Webull did not describe whether clients will be able to place trades through it.
Digital-asset access remains a future plan
Webull said it intends to add access to Japanese markets, US bonds and fixed income, regulated crypto assets and other digital assets. The company did not provide a timetable or identify the specific products, custody arrangements or regulatory permissions that would support digital-asset access in Australia.
That leaves crypto as a prospective extension rather than part of the current Webull Connect release. For advisers, the immediate changes centre on portfolio administration, client migration and equity-market execution.
Webull Securities Australia holds Australian Financial Services Licence 536980 and is regulated by the Australian Securities and Investments Commission. The firm is also a trading participant of the Australian Securities Exchange and TMX Exchange Australia.
Webull Corporation says it operates in 18 markets and has more than 29 million registered users globally. Its wider product range includes stocks, ETFs, options, futures, fractional shares and digital assets through licensed brokerage entities.
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