Bybit Card holders will receive priority access to Tomorrowland Brasil 2027 tickets through a 48-hour pre-sale beginning at 10:00 a.m. Brasília time on Sept. 21, ahead of the festival’s general sale. The allocation will close early if tickets sell out, and early-bird buyers can receive a 15% discount capped at R$200, according to Bybit.
The offer gives eligible cardholders access to the event’s first ticket release and, Bybit said, will cover all ticket categories for the first time in its Tomorrowland Brasil partnership. The company described the September sale as cardholders’ final opportunity to purchase tickets before the wider public release.
Tomorrowland Brasil is scheduled to run from April 30 to May 2, 2027, at Parque Maeda in Itu, in the state of São Paulo. The edition will use the theme “Consciência,” and Bybit has been named the event’s official payment partner.
The arrangement places a cryptocurrency-linked payment product directly inside one of electronic music’s largest festival ticketing cycles. For Bybit, the ticket window creates a consumer-facing use case for its card beyond trading and transfers; for attendees, it creates a separate queue and discount structure tied to card eligibility rather than standard festival registration alone.
Discount window is limited by time and allocation
The pre-sale will remain open for 48 hours from its scheduled start, unless the available ticket allocation is exhausted sooner. Buyers using the early-bird offer will receive 15% off their purchase, though the discount cannot exceed R$200.
Bybit said cardholders will also receive additional Tomorrowland Brasil-related benefits, but did not specify the perks in its announcement. Ticket buyers should therefore distinguish between the confirmed discount and priority-access terms and any future benefits that may be released under the partnership.
The company is encouraging prospective users to apply for a Bybit Card before the ticket sale. It said applicants can choose a limited-edition Tomorrowland Brasil x Bybit virtual-card design without charge during the application process. Approval may be immediate or take several business days, Bybit said, while approved users receive a virtual card upon issuance.
That timing could matter for festivalgoers planning to use the pre-sale. The 48-hour sales period and the possibility of an early sellout leave little room for applicants whose identity verification or approval is still pending when tickets become available.
Partnership follows a sold-out early-bird sale
Bybit linked the September release to an earlier cardholder activation, the Portal Do Amanhã by Bybit event, held on May 1, 2026. The company presented that activation as a one-year countdown to Tomorrowland Brasil 2027.
A Bybit Card-exclusive early-bird ticket sale followed on May 12 and sold out within two hours, according to the company. The result helps explain the decision to reserve another ticket window for cardholders, while also signaling that the available allocation may be limited relative to demand.
Festival ticket pre-sales have increasingly become a way for organizers and commercial partners to offer benefits without reducing general-sale prices for every buyer. In this case, the discount cap limits Bybit’s subsidy on higher-priced tickets, while priority access may carry greater value if the most popular categories sell out quickly.
Bybit said its card can be used wherever Mastercard is accepted and offers cashback on eligible purchases, including selected boosted categories. Those product claims sit alongside the festival tie-in, though the Tomorrowland ticket offer has its own terms and conditions and should be treated separately from the card’s regular rewards program.
Tomorrowland expands its Brazilian event cycle
Tomorrowland was founded by Belgian brothers Manu and Michiel Beers two decades ago and remains family-owned, according to organizer information. Its operating group, WEAREONE.world, says it employs more than 350 people and has its main base in Antwerp, alongside local offices in Brazil, France, Ibiza and Thailand.
The Brazil edition has become a major part of the brand’s international footprint, bringing the festival’s highly produced staging and themed programming to São Paulo state. Parque Maeda, the site selected for the 2027 event, is located in Itu, roughly 100 kilometers from the city of São Paulo.
Bybit’s role as official payment partner gives the company visibility around ticket sales before the event’s three-day run begins. The cardholder pre-sale is more targeted than a conventional sponsorship campaign: it requires festivalgoers to hold, or apply for, the partner’s payment card to gain access to the offer.
That approach connects the commercial value of the sponsorship to card acquisition and use, rather than relying only on branding at the festival grounds. It also gives existing cardholders a benefit with a clear deadline and limited supply, two conditions that can drive demand more effectively than a general rewards promotion.
Prospective buyers will need to review eligibility requirements and the sale’s terms before the Sept. 21 opening. With the May early-bird allocation already depleted quickly, access to the September pre-sale may be most valuable to attendees seeking ticket categories that could face heavier demand once Tomorrowland Brasil opens sales to the public.
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