Vobile has introduced a real-world asset program that converts creative intellectual property into blockchain-based digital assets, aiming to open new revenue channels for rights holders across film, music, and video. The initiative targets up to $100 million in tokenized creative assets and will run on the Ethereum and Stellar networks.
The system is designed to create a transparent, verifiable record of ownership, usage, and valuation for media rights. By turning intangible creative works into tradable digital units, the company is positioning intellectual property as a more liquid asset that can be tracked and potentially monetized more efficiently.
Partnership and technology framework
The program is being developed with Finloop Financial Technology Holdings Limited, combining Vobile’s digital rights management capabilities with Finloop’s expertise in regulatory structuring for digital assets. The goal is to establish a standardized and compliant model for bringing creative IP onto blockchain infrastructure.
The move follows a strategic cooperation agreement between the two firms earlier this year, signaling a broader push to bridge traditional IP management with decentralized systems for verification and exchange.
Ai disruption drives need for secure IP systems
Vobile’s chairman and chief executive, Wang, said advances in artificial intelligence are accelerating content creation while complicating ownership verification. This shift is increasing the need for secure systems that can prove provenance and protect rights.
Blockchain ledgers are being positioned as a solution, offering immutable records that can track both creation and ownership history. This becomes more significant as AI-generated content challenges conventional methods of attribution.
Market growth and strategic positioning
The launch comes as tokenized real-world assets expand rapidly. The market has surpassed $51 billion after growing 40% since early 2026, with projections from Citi suggesting it could reach $5.5 trillion by 2030.
Vobile’s dual-network approach reflects a strategy to capture different segments of this market. Ethereum remains dominant in tokenized assets, while Stellar has recently seen a sharp increase in inflows, indicating rising institutional activity.
Key metrics and market focus
Early trading activity and pricing behavior of these tokenized creative assets will likely serve as indicators of demand. Market participants are expected to monitor:
- Secondary market activity and liquidity
- Price stability after initial issuance
- Adoption of blockchain-based royalty payments
Smart contract automation of royalties is expected to be a central feature, potentially improving transparency and efficiency in how creators are compensated.
Company background
Founded in Silicon Valley, Vobile operates across North America, Asia, Australia, and Europe, providing digital content protection and transaction services to entertainment, publishing, and sports industries.
Explore how tokenized assets reshape finance and IP by reading why you should care about RWAs today.
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