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JPMorgan says Hyperliquid faces rising US competition

JPMorgan has warned that Hyperliquid faces mounting pressure from U.S.-regulated crypto perpetual futures platforms, a competitive shift that could challenge the decentralized exchange’s trading activity and the demand supporting its HYPE token.

In a report led by Nikolaos Panigirtzoglou, managing director at JPMorgan, the bank said regulated U.S. venues could draw liquidity from offshore and decentralized derivatives platforms as crypto perpetual futures products enter frameworks with clearer oversight. The bank also pointed to a slowdown in flows into Hyperliquid exchange-traded funds in July and early August, following stronger relative inflows during May and June.

Hyperliquid has become a major venue for perpetual futures, derivatives contracts that allow traders to maintain leveraged positions without a fixed expiry date. Its token economics are closely tied to activity on the platform because fees from perpetual futures trading help support demand for HYPE, JPMorgan said.

That link places Hyperliquid’s token performance alongside a set of practical operating metrics: trading volumes, market share, prediction-market engagement and ETF flows. A sustained migration of derivatives liquidity toward regulated U.S. platforms would put pressure on fee generation at venues that have benefited from traders seeking on-chain perpetual futures.

Regulated perpetual futures could redirect liquidity

JPMorgan said the arrival of U.S.-regulated crypto perpetual futures products may shift trading toward onshore platforms, particularly among users and institutions that require stronger compliance controls.

The report cited recurring concerns surrounding decentralized and offshore derivatives markets, including unlicensed activity, limited know-your-customer and anti-money-laundering procedures, market manipulation, cyberattacks, oracle failures and weaker consumer-protection arrangements. Oracles are systems that provide blockchains and smart contracts with external data, such as asset prices; faulty or manipulated inputs can create losses in derivatives markets that depend on them.

Regulated venues would not automatically displace decentralized trading, which continues to appeal to users seeking direct wallet-based access and global markets. Yet U.S. products operating under established rules could gain an advantage with market participants who place a premium on compliance, legal recourse and more standardized safeguards.

The competitive issue is particularly relevant for Hyperliquid because platform activity is a central component of the HYPE investment case. A decline in market share would affect more than headline trading volumes: it could reduce fee-related token demand and complicate the platform’s efforts to maintain its position against both centralized and decentralized rivals.

JPMorgan did not frame the trend as a verdict on Hyperliquid’s technology. The bank’s analysis instead focused on how changes in market structure can affect platforms whose tokens are economically connected to exchange usage.

ETF demand cooled after a strong spring

The bank said Hyperliquid-related ETF flows lost momentum in July and in August through the date of its report. That followed May and June, when Hyperliquid ETFs recorded the largest inflows as a percentage of assets under management among the crypto ETF products tracked by JPMorgan.

The reversal came as the broader crypto ETF market followed a different pattern. JPMorgan said crypto ETFs experienced heavy outflows in May and June before returning to modest inflows during July and early August.

That contrast suggests HYPE-related funds may be responding to platform-specific concerns rather than moving solely with the wider digital-asset fund market. Traders using ETF flow data as a sentiment gauge would therefore need to distinguish between a broad shift in crypto allocations and demand for a token whose value is linked closely to one trading venue.

According to JPMorgan, Bitcoin ETFs account for roughly $77 billion in assets under management, while ether products hold about $10 billion. Other crypto ETFs, mainly tied to Solana, XRP and Hyperliquid, each hold between $2 billion and $3 billion.

Those figures place HYPE among a relatively small group of crypto assets that have developed a meaningful ETF presence beyond Bitcoin and ether. They also make changes in fund flows more visible: when assets under management are smaller, a slowdown in new demand can have a larger proportional effect.

Prediction markets add another competitive front

Hyperliquid has also moved beyond perpetual futures by launching “Outcomes,” a set of prediction market-style contracts, in May after earlier testing of the product, JPMorgan said. Such contracts allow users to trade on the likelihood of specific events or outcomes.

The move gives Hyperliquid another potential source of engagement, but JPMorgan said it brings the platform into an increasingly crowded prediction-market sector. Regulated and unregulated venues are competing for users, liquidity and event contracts, while the legal treatment of event-based markets remains an important differentiator across jurisdictions.

For Hyperliquid, prediction-style products could help diversify activity beyond crypto perpetuals. Their success will depend on whether the platform can attract sufficient liquidity without diluting focus from its core derivatives market. Thin liquidity can make markets less useful because it increases the difference between buy and sell prices and can make it harder for users to enter or exit positions.

The expansion also means Hyperliquid’s competitive landscape is no longer limited to decentralized exchanges and offshore derivatives platforms. It now includes platforms built around event contracts, an area where regulation, product design and distribution can heavily influence which venues gain market share.

Corporate treasuries provide a separate source of demand

JPMorgan said interest in HYPE extends beyond ETFs. The token ranks as the fourth-largest asset held in corporate crypto treasuries, behind Bitcoin, ether and Solana, according to the bank.

Corporate treasury holdings can provide another channel of demand, though they do not remove the importance of trading activity. Unlike Bitcoin, whose investment narrative is not tied to the revenues of a single exchange, HYPE remains closely connected to the performance and competitiveness of Hyperliquid’s platform.

JPMorgan’s outlook therefore centers on whether Hyperliquid can defend activity in its core perpetual futures business while developing prediction markets in a crowded field. ETF flow trends may indicate changing demand from public-market participants, while derivatives and event-market market share would show whether users are remaining on the platform.

The bank’s assessment puts Hyperliquid in a more demanding phase: the platform is seeking to broaden its product range just as regulated U.S. competitors could make the crypto derivatives market less dependent on offshore and decentralized venues.


Want to see how regulated venues compete with DeFi? Explore TradFi vs DeFi for deeper insights into shifting crypto market structure.

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